Lou Storiale, PMP, CMS

Current Employment

Sr. SEO Manager

Brownells, Inc 06 2022 - Present

Enterprise E-commerce SEO | AI Integration | Information Architecture | Usability | E-commerce Content Development

Past Employment

SEO Manager

PDL (Ahold Delhaize) 06 2019 - 06 2022

Managed E-commerce SEO for 6 Brands within Ahold-Delhaize Portfolio including 3,3000 brick and mortar stores across the east coast.

SEO Manager

OpticsPlanet 03 2015 - 03 2019

Earned Opticsplanet.com $120M more dollars after fixing a systemic issue on the site. Invented and implemented Function-driven content and smart content on e-commerce pages. Managed 1M page site with 800K products + 12 microsites.

Website & Marketing Project Manager

Storiale Consulting 12 2003 - 12 2014

Full sales and client management for more than 40 clients and 80 website and marketing projects.

Website Manager

ALA (Association) 07 2007 - 07 2008

Website project management and site overhaul + world-class usability redesigns

Website Project Manager

Hudson Institute 12 2001 - 12 2003

Enterprise-level project management and re-branding of 15 websites + e-commerce integration.
2001-2007 Fulltime + Contract Position.

Distance Education Manager & Webmaster

PERI, Inc 12 1999 - 12 2001

Created 4 large online education courses for MDs, Nurses, Health Care Practitioners. Instructional Design, Programming, and Course Management.

Specialist / Teamleader

U.S. Army Old Guard 01 1997 - 01 2000

Official Ceremonial Unit & Escort to the President. Conducted ceremonial services at Arlington National Cemetery, Capital Building & Military District of Washington.

• 1 Good Conduct Medal
• 1 Army Commendation Medal
• 2 Army Achievement Medals
• 2 Certificates of Achievements

Education

Graduate IT Project Mgt. Classes

Depaul University, IL 2008-2010

PMP Certification in Project Management

Project Management Institute, IL 2009

6-Day Usability Course w/ Jacob Neilsen

Nielsen Norman Group, Chicago, IL.2009

Scrum Certification in Agile Project Mgt.

Danube Technology, Washington D.C. 2008

Certification in SQL Server Administration

TekSystems, IN 2002 - 2003

FLASH I & FLASH II

New Horizons, Washington D.C. 2000-2001

Certification in Coldfusion

USDA, Washington D.C. 2000

B.A in Graphic Arts Management

Ball State University, IN 1989 - 1994

Membership

Project Management Institute

Certified Member 2009 - Present

Toastmasters International

Membership 2016 - 2017

American Management Association

Member 2004 - 2006

American Marketing Association

Member 2005 - 2007

Project Management & Marketing

Website Project Management

Management & Leadership

PMBOK

Scrum/Agile

PM Software

Search Engine Optimization

E-Commerce

Structural/Content/Outreach

Writing for the Web

3rd Party Analytics

Google Analytics

SEO Training & Development

Website Development

Design Leadership

Usability Testing & Design

Information Architecture

Search Engine Optimization

Google Pay-Per-Click

Technical Skills

Communications

HTML, PHP, & CSS

Content Management Systems

MYSQL & SQL Server

Instructional Design

Screen Casting